Posting Red

Postproduction companies are discovering there are multiple workflow solutions for projects shot with the RED ONE camera

The RED ONE ( camera is red hot. Numerous features—indie and otherwise—TV shows and music videos are using the high-res camera for capture. But capturing images is only half of the game, and every facility has to tame the RED workflow beast in its own way. Although a handful of manufacturers—and their ranks are growing—already have... Read more

The Raw Deal

Raw video and its workflow is explained, from production through post

The Oxford American Dictionary defines raw as: "Uncooked, a material or substance in its natural state; not yet processed or purified, information not analyzed, evaluated or processed for use." The definition of raw generated by the digital stills industry reads as such: A raw image file contains minimally processed data from the image sensor... Read more