At Cameraimage, Panavision announces new Primo 70 lenses designed for large sensor digital cameras

Panavision Primo 70s are the most advanced cinema lenses ever developed, and specifically designed to work with today’s larger sensors.

As you already know, 65mm film has gone digital. The announcement of ARRI’s new ALEXA 65 sent shockwaves throughout the professional cinematography industry with its larger than 5-perf 65mm film sensor that can record 6.5k uncompressed ARRIRAW files. Although ARRI is offering their own set of 65mm lenses (Hasselblad optics), Panavision has just... Read more

At CCW 2014, JVC Pro launches a new 4K lineup with three affordable compact cameras

Interesting move by JVC by going with an MFT mount but in the long run, it will give you more lens options than an EF mount.

In terms of camcorders for low budget filmmakers, JVC Professional has always been an innovator but sometimes they just get lost in the shuffle with Canon, Sony, and Panasonic frequently refreshing their cameras lineups. We forget that JVC was the first company to bring an affordable 24p HD camcorder (GY-HD100U) to market. At CCW 2014, JVC Pro just... Read more

The XPRO Fluid Head – Manfrotto releases new 2-Way Head with Fluidity Selector for photographers and videographers

As well as its versatility, the MHXPRO-2W is also lightweight and portable. Its body is composed of adapto, technopolymer and aluminum components and has a payload of up to 8.8 lbs, even though it weighs only 1.54 lbs.

Manfrotto announced the new XPRO Fluid Head (MHXPRO-2W) with the Manfrotto 200PL quick release plate for more efficient swapping between photo and video shooting. The XPRO Fluid Head is unique because it is equipped with a fluidity selector that allows you to switch between hard fluidity for slow tilt movement and soft fluidity for fast tilt movement.... Read more

Canon debuts a sharper version of its popular Super Telephoto Zoom Lens – the EF 100-400mm f4.5-5.6L IS II USM

For photographers who want to be closer to their subjects, the minimum focusing distance of the lens has been reduced to 3.2 ft. (0.98m), resulting in magnification of 0.31x.

Canon U.S.A. just announced their new EF 100-400mm f/4.5-5.6L II USM lens, a compact super-telephoto zoom lens featuring improvements in optical quality, image stabilization performance up-to-four steps, and rotating-zoom-ring design. The L-series super- telephoto zoom lens features Canon L-series weather resistance and magnesium housing to photographers... Read more


The RED EPIC-M DRAGON MONOCHROME joins the Otto Nemenz fleet of EPICS that have now been converted to Dragons.

Nemenz Adds RED DRAGON® MONOCHROME Camera Hollywood, California, September 10, 2014—Otto Nemenz International, announces that they are now offering the new RED EPIC-M DRAGON® MONOCHROME camera. Otto Nemenz specializes in the rental and support of high-end digital cinema cameras, lenses, and accessories to the Hollywood community and beyond. ... Read more

Seen At Cine Gear 2014 – Hive Lighting’s selection of ‘plasma’ low draw, high output lighting systems

Hive Lighting Live Interview At Cine Gear 2014
Hive Lighting Killer Plasma Light
At this last Cine Gear Hive Lighting was on point with their line based around a newer lighting technology; plasma. With an output slightly besting LED lights, Hive claims plasma is flicker free at up to 225 million fps with bulbs that last a long time thanks to the elimination of filaments and electrodes from the design. Instead, the bulb works by... Read more